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Problem: Audiopoint decided to launch its nationwide
service at a major trade show just three weeks away. If you
don’t use trade shows for marketing, the magnitude of
that challenge may not impress you. If you’ve ever exhibited
at a trade show, you know what a Herculean task that presented!
Solution: Boscobel pulled out the stops and made it
happen. To ramp up quickly, we secured press lists from the
show organizers, then sent e-mails to all attending press and
targeted contacts, with follow-up phone calls to key people.
Result: Audiopoint officials participated in a dozen interviews
on the first day of the show alone.
Boscobel also designed and produced stickers to update existing
promotional materials, produced reprints of local and regional
articles on Audiopoint and created temporary tattoos as attendee
giveaways.
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