Section Introduction

Public Relations

• Trade Show Support
• Branding

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Problem: Audiopoint was a relatively new company ... virtually unrecognized outside their home market ... about to go national ... with a marketing budget that wouldn’t even register a blip of awareness if spent on paid media. Now what?

Solution: The Boscobel PR Team to the rescue! By crafting the right PR announcements and getting them to the right people — and by using good old personal contacts developed over the years — Boscobel got coverage for Audiopoint on ABC News and Nightly Business Report (PBS), as well as media placements in such publications as The Wall Street Journal, USA Today, New York Times, The Washington Post and Business Week.

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