How Boscobel turned up the volume loud and fast.
Just three weeks to develop a first-class trade show presentation
and media blitz? Other agencies might say “No way.” Boscobel
said, “On with the show!”
We accepted Audiopoint’s challenge not only to help them
put on a professional appearance at the trade show, but also
to position them as a leader, generate national press coverage
and distinguish them from competitors with many times their
budget.
Waves of e-mails ... follow-up phone calls ... collateral
pieces and giveaways ... press kits and on-site media relations
... arrangements for speaking engagements — Boscobel coordinated
them all. We positioned the company’s voice portal as “Your
Audiopoint-of-entry to the Web.” We even upgraded their
Web site graphics in anticipation of new users.
We did something right, because call volume within three weeks
of the launch rose 3,700%.
What it means to you.
For many companies, trade shows are a matter of life and death.
Better depend on a proven performer like Boscobel to help you
with support at the show, fine-tuning your brand message, making
the most of PR, producing your collateral, and ... well ...
everything!
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