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Problem: Logo? What logo? America Online was a new
company with no visual identity and a service that only existed
in cyberspace — in a sense, didn’t “exist” at
all. Additionally, AOL had to attract two separate audiences:
consumers and investors.
Solution: One logo? No, two logos – or rather,
one look with two versions. Boscobel created a product logo
with “Online” in a custom-made cursive font as a
kinder, gentler version for consumers, plus a corporate logo
with more formal typography to convey strength and stability
to investors.
More logo development success
stories...
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