How Boscobel helped a little-known company make a quantum
leap.
The company that became America Online started out as Quantum
Computer Services. Quantum came to Boscobel with a terrific
product, but there was limited awareness, even confusion, in
the marketplace. Quantum had to:
- Rename their product without confusing consumers even more.
- Establish product identity — own a piece of the consumer’s
mind.
- Develop successful direct response marketing based on research.
Those multiple challenges required a multidisciplinary approach.
Keep reading for details and start thinking about how Boscobel
can help meet your challenges.
What it means to you.
While Boscobel is a mid-sized agency, no task is too big or
too complex for us. Whether you need a new brand or want to
make the most of an existing one, we can help.
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