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Problem: There was no design. Actually, starting with
a clean slate can be a plus. But there was also a minus: government
agencies and resulting initiatives are notorious for committees
and other bureaucratic hurdles. The potentially dangerous result:
boring materials.
Solution: Boscobel developed a vibrant, colorful graphic
approach, complete with a new logo, that would work consistently
across all media — print ads, trade show exhibits, Web
sites, brochures and other collateral materials — then
took the time necessary to sell it to all the stakeholders.
The resulting work often receives the lofty compliment: “This
doesn’t look like government stuff.”
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