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Problem: Promotional materials not only need
to have a common design, they should speak with the same voice.
How do you achieve consistency with the huge volume of copy
in a Web site, collateral materials, advertising, etc.?
Solution: Boscobel wrote copy from scratch where
needed. For client-supplied copy, we provided editing services
that helped maintain a consistent tone without breaking the bank.
For all copy, a focus on predetermined marketing messages meant
the writer didn't have to "reinvent the wheel" with
every project.
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