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Problem: Accelerate Brain Cancer Cure (ABC2)
was a new organization created by The Case Foundation. (Yes,
that’s the nonprofit foundation started by Steve Case
of America Online, the company Boscobel helped launch.) As
the name of the organization indicates, ABC2) was
a new organization was in no mood to wait around, and they
wanted to accelerate the design of a new logo and stationery
system.
Solution: Boscobel had only a couple of weeks to complete
the project, including the testing of potential designs with
medical, financial, and pharmaceutical audiences. A further
complication was the need to coordinate with foundation executives
across the nation. Even so, Boscobel met the deadline with
the handsome results shown here.
More logo development success
stories.
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