For Immediate ReleasePDF format

Contact Information: Jessica Klenk, 301-588-2900, jklenk@boscobel.com

SAIC BUSINESS UNIT ENLISTS BOSCOBEL

Mid-tier PR Firm to Provide Branding, Naming and Launch of New Engineering Capability

[SILVER SPRING, MD] — June 2005 — Boscobel Marketing Communications, Inc. announced that the Tactical Systems and Solutions (TSS) Business Unit of Science Applications International Corporation (SAIC), in Vienna, Va., has selected the PR firm to help brand and launch a new engineering capability for government, military and industry. 
Though specific terms of the contract were not released, Boscobel’s responsibilities will include

  • Research,
  • Product naming,
  • Branding,
  • Logo and slogan development,
  • Trade show support,
  • Collateral, and
  • Public relations.

Boscobel will work with SAIC to develop branding and messaging platforms, as well as collateral and a public relations campaign.  “SAIC has always had an extraordinary reputation for technical engineering excellence, so we are extremely proud to be part of this team,” said Joyce Bosc, president and founder of Boscobel.

Boscobel works with engineering firms, integrators, VARs, IT firms, satellite and telecom providers.  Boscobel’s client list includes Intelsat General, STG, Inc., the U.S. Department of Agriculture, and other industry, association and non-profit organizations.

About Boscobel

Boscobel Marketing Communications, Inc., is the Washington, DC-area’s only mid-tier branding and PR firm servicing government and industry. Now in its twenty-seventh year, Boscobel provides integrated branding, public relations, marketing, graphic design and Web solutions for federal contractors, government agencies, commercial clients and associations. Founded by noted branding authority Joyce Bosc, the firm’s senior-level staff provides creative, comprehensive and effective solutions and is best known for its landmark work in branding and launching America Online. Other client successes include Appian Corporation, NCI Information Systems, the U.S. Coast Guard and the U.S. Customs Service.  More information at Boscobel can be found at http://www.boscobel.com.

About SAIC

From science to solutions™, SAIC engineers and scientists solve complex technical problems in national security, homeland security, energy, the environment, space, telecommunications, health care and logistics. With annual revenues of $7.2 billion, SAIC is the largest United States’ employee-owned research and engineering company, with more than 43,000 employees at offices in more than 150 cities worldwide. More information about SAIC can be found at www.saic.com.

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