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Advertising & Integrated Marketing Solutions
Contract No. GS-23F-0389K

For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at http://www.fss.gsa.gov.

Contract Period: August 31, 2005 through July 31, 2010

Boscobel Marketing Communications, Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 fax
www.boscobel.com

Business Size: Small, women-owned

Customer Information
All terms and conditions agreed upon between the General Services Administration and Boscobel Marketing Communications, Inc. are as follows:

1a.

Special Item Number(s):

Page(s)

 

SIN 541-1 Advertising Services
(previously SIN 738-5, Public Education and Outdoor Marketing and Media Services and SIN 738-9, Direct Mail Services)

2

 

SIN 541-2 Public Relations Services
(previously SIN 738-4 Press and Public Relations Services)

5

 

SIN 541-1000 Other Direct Costs

7

1b.

Prices shown in price list are net, with all discounts deducted, and valid for all areas.

The Labor/Task Categories below are accepted for the identified SIN's under this contract award


SIN 541-1 Advertising Services

Item No. Labor/Task Category Per Unit Gov't Rate

1. Print Ad Development

1.1 Magazine Ad    
1.1.1 Partial page - B&W or 2C Each $6,730
1.1.2 Partial page - 4C Each $7,608
1.1.3 Full page - B&W or 2C Each $8,486
1.1.4 Full page - 4C Each $9,364
1.1.5 2 page spread - B&W or 2C Each $10,680
1.1.6 2 page spread - 4C Each $13,314

2. Icons

2.1 Stock Icon Each $399
2.2 Custom Icon Each $1,774

3. Direct Mail Campaign

3.1 Direct Mail Pieces    
3.1.1 Self mailer (6-8 panels w/ BRC) Each $8,486
3.1.2 Package (letter, lift, brochure & envelope) Each $11,119
3.1.3 3-D (specialty, letter, brochure & box) Each $11,997
3.1.4 Invitation package (4 pieces) Each $5,852
3.1.5 Seminar Program/Mailer Each $6,730
3.1.6 Copy changes - Typical revision to refresh package. Item $1,317


4. Organization Identity

4.1 Logos    
4.1.1 Organization Logo Each $8,925
4.1.2 Product Logo Each $6,730
4.2 Name - Master name list, preferred name list, preliminary legal research, three name prototypes Item $17,849
4.3 Themeline/Tagline/Slogan Each $6,730
4.4 Graphic Standards - Prepare document to provide graphic standards on 12 applications, includes color palette, typography and electronic art on disk. Each $26,627
4.5 Outdoor Signage Design - Excludes production, manufacturing, installation and prototypes. Item $4,536

5. Electronic Templates

5.1 Electronic Templates - No copy.    
5.1.1 Brochure - #10, 3 panel trifold, 2 sides Each $6,730
5.1.2 Brochure - 8 1/2" x 11", 4-page Each $8,047
5.1.3 Newsletter - 4-page Each $6,291

6. Brochures/Annual Plans/Reports

6.1 8 1/2" x 11" Size    
6.1.1 Fold to #10, 2-page Each $7,608
6.1.2 4-page Each $8,486
6.1.3 6-page Each $9,656
6.1.4 8-page Each $11,412
6.1.5 12-page Each $15,947
6.1.6 16-page Each $17,703
6.1.7 24-page Each $25,018
6.1.8 40-page Each $35,552

7. Flyers/Fact Sheets/Posters

7.1 Flyer/Fact Sheet    
7.1.1 1-page, 1 side Each $3,072
7.1.2 1-page, 2 sides Each $4,536
7.2 Poster - 16" x 24" Each $5,852


8. Ad Specialties Design

8.1 Specialty Items    
8.1.1 Bookmark Each $4,097

9. Folders/Literature Systems

9.1 Pocket Folders - 8-3/4" x 11-1/4"    
9.1.1 Two Pockets - 2 panel/4 sides Each $6,291
9.1.2 One pocket - 2 panel/4 sides w/copy Each $8,486
9.1.3 Folder - With logo only Each $3,219
9.1.4 Folder - 3 panels/6 sides Each $10,680
9.1.5 Folder - 5 inserts/4 sides w/copy Each $21,360
9.2 Literature Systems    
9.2.1 Folder - 2 sides - Duplicate art with new trim sizes for report front and back covers. Each $7,608
9.2.2 5 Inserts for Folder - 1 side only - Duplicate art with additional 1/2” border on right edge to create dividers for report cover. Each $13,314
9.2.3 6 panel, trifold brochure - Create on 8-1/2”x 11” by reducing and reformatting art and abbreviating copy. Each $5,852
9.2.4 Total Literature System Each $26,627

10. Video Production/Product Packaging

10.1 Video - 7-10 minutes - Script treatment, script, producer, director, editor, production, and crew. Item $53,255
10.2 Video/Software Packaging    
10.2.1 Video Cassette Package Design and Label - Full Color Item $3,658
10.2.2 Software Package Design - One 3-D prototype included. Item $11,119
10.3 CD-ROM Package Design    
10.3.1 Front panel/No label - 2 sides Item $4,097
10.3.2 Front panel/Back panel, spine and label - 2 sides Item $4,975

11. Radio & TV Production/Public Service Announcements

11.1 60-Second Radio Spot/ Public Service Announcement    
11.1.1 Concept & copy for live read PSA Item $5,852
11.2 30-Second TV Spot/ Public Service Announcement    
11.2.1 Concept & copy for PSA Item $17,849


12. PowerPoint

12.1 Copy - Copy and concept for approximately 20 PowerPoint slides and script and notes for presentation. Item $6,291
12.2 Standard Design - Layout 20 PowerPoint slides using standard template. Excludes customization and animation. Item $6,291
12.3 Custom Design - Master audiotape of professional narrator plus design, testing and installation of a 15-20 slide presentation. Excludes hardware and software. Item $17,849

13. Reports - Web/Marketing/Competitive

13.1 Web Site Analysis and Report    
13.1.1 Analysis and Report - Review client’s Web site for relevance to journalists, search engine registrations, hot links as well as overall content, message, graphics presentation/consistency. Analyze competitive sites for similar items. Client approves outline for items to analyze and names of competitors. Item $6,730
13.1.2 Quarterly Reviews Each $1,756
13.2 Marketing Communications Plan - Conduct strategic planning sessions with client to identify key benefits to target audiences and the client's "brand destination." Conduct In-depth Interviews (IDI’s) with a selection of client's primary constituents, committee members or board members. Develop a Marketing Communications Plan with strategic and tactical recommendations as well as key messages, tone and personality. Timeframe: Six months - One year Plan $53,255


14. Direct Mail Campaign

14.1 Direct Mail Pieces    
14.1.1 Self mailer (6-8 panels w/ BRC) Each $8,486
14.1.2 Package (letter, lift, brochure & envelope) Each $11,119
14.1.3 3-D (specialty, letter, brochure & box) Each $11,997
14.1.4 Invitation package (4 pieces) Each $5,852
14.1.5 Seminar Program/Mailer Each $6,730
14.1.6 Copy changes - Typical revision to refresh package. Each $1,317

SIN 541-2 Public Relations Services

Item No. Labor/Task Category Per Unit Gov't Rate

1. Public Outreach

1.1 Press Kit - Includes folder, backgrounder, corporate fact sheet, corporate biographies, and press release.
Item $8,778
1.2 Press Release Copy - Standard two-page release Item $1,463
1.3 Customized Press Lists    
1.3.1 Customized Press List - Up to 50 contacts List $4,536
1.3.2 Customized Press List - Up to 100 contacts List $8,925
1.4 Feature Stories    
1.4.1 Feature Story - 700-1000 words Item $2,633
1.4.2 Feature Story - 2,000 words Item $3,658
1.5
Newsletters
   
1.5.1 Newsletter - Masthead & template only - 4-page Item $5,414
1.5.2 Newsletter - Full service, first issue - 4-page Item $10,680
1.5.3 Newsletter - Full service, second issue - 4-page Item $6,291
1.5.4 Newsletter - Copywrite Only - Research, topics, interviews, draft, and edit - 1,500-2,500 words Item $3,658
1.6 Media Training/ Messaging Session/Strategic Planning Session Each $5,852
1.7 Event Management Event $5,414
1.8 Management/Senior Staff Day Rates - For trade shows, meetings, annual conferences etc. (excludes travel, accommodations and expenses which are billed at actual costs). Per Day $1,463
1.9 Consulting Services - Provide monthly consulting services for annual and/or regional meetings and other industry events. Manage, schedule, negotiate outside costs, issue purchase orders, review invoices and product deliverables for other subcontractors. Coordinate and liaison with client on any project not in existing Service Agreement. Per Hour $147


2. Video Production/Packaging

2.1 Video - 7-10 minutes - Script treatment, script, producer, director, editor, production, and crew. Item $53,255
2.2 Video Cassette Package Design and Label - Full Color Item $3,658

3. Web Copywriting/Reports

3.1 Web Site Copywriting - Receive an outline from the client detailing copy points for Web pages. Write copy according to client's outline. Tactics employed would include, but not be limited to: scannable text, using highlighted keywords and meaningful sub-headings, bulleted lists and employing just one idea per paragraph. Per Page $586
3.2 Web Site Analysis and Report    
3.2.1 Analysis and Report - Review client’s Web site for relevance to journalists, search engine registrations, hot links as well as overall content, message, graphics presentation/consistency. Analyze competitive sites for similar items. Client approves outline for items to analyze and names of competitors. Item $6,730
3.2.2 Quarterly Reviews Each $1,756

4. Radio & TV Production/Public Service Announcements

4.1 60-Second Radio Spot/ Public Service Announcement    
4.1.1 Concept & copy for live read PSA Item $5,852
4.2 30-Second TV Spot/ Public Service Announcement    
4.2.1 Concept & copy for PSA Item $17,849


5. Outreach Reports/Audits

5.1 Communications Requirements Study - Conduct on-site evaluation of client’s or prospect’s requirements, review documents and define scope of work including recommendations for cost/time efficiency measures. Study $2,195
5.2 Marketing Communications Plan - Conduct strategic planning sessions with client to identify key benefits to target audiences and the client’s "brand destination." Conduct In-depth Interviews (IDI’s) with a selection of client’s primary constituents, committee members or board members. Develop a Marketing Communications Plan with strategic and tactical recommendations as well as key messages, tone and personality. Timeframe: Six months to one year. Plan $53,255
5.3 Competitive Intelligence Audit - Collect competitive information via Internet research. Provide analysis and develop a matrix to display findings. Evaluate product/service offerings, pricing, distribution channels, certifications, key messages, as well as tone and personality. Item $5,852

6. PowerPoint

6.1 Copy - Copy and concept for approximately 20 PowerPoint slides and script and notes for presentation. Item $6,291
6.2 Standard Design - Layout 20 PowerPoint slides using standard template. Excludes customization and animation. Item $6,291
6.3 Custom Design - Master audiotape of professional narrator plus design, testing and installation of a 15-20 slide presentation. Excludes hardware and software. Item $17,849

SIN 541-1000 Other Direct Costs

Item No. Labor/Task Category Per Unit Gov't Rate
1.1 Stock Photography/Illustration Each $310 per photo
1.2 Photo Editing/Work Each $266 per photo
1.3 Custom Photography Each $2,341
1.4 Custom Illustration Each $2,195


Awarded Other Direct Costs are comprised of the description above and are directly applicable to the services provided. Agency orders may alter the type, quality and timing of each component and thus result in a lower/higher price for specific requirements. The Contractor is advised that based on the specific task identified at the task order level, Clause 552.238-75, price reductions may be used to provide a proposed fixed price to the agency to more accurately reflect the actual work required. Orders may not exceed the awarded Other Direct Cost s as specified above without a modification to this contract.

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided.

Commercial Job Title: Consulting Services.

Minimum/General Experience: Four-years progressive experience in managing Advertising and Media projects.

Functional Duties: Provides monthly consulting services for annual and/or regional meetings and other industry events. Manages, schedules, negotiates outside costs, issue purchase orders, reviews invoices and product deliverables for other subcontractors. Coordinates and liaison with client on any project not in existing Service Agreement.

Minimum Education: Bachelor’s Degree.

2. Maximum order. Will be $1,000,000 except for requirements exceeding the maximum order according to clause I-FSS-125 (August 1995).

3. Minimum order. $100.00.

4. Geographic coverage (delivery area). The 48 contiguous states and the District of Columbia.

5. Point(s) of production (city, county, and State or foreign country). Silver Spring, (Montgomery County). MD.

6. Discount from list prices or statement of net price. Prices are net (discounts taken). 7. Quantity discounts. None.

8. Prompt payment terms. None.

9a. Notification that Government purchase cards are accepted at or below the micro- purchase threshold. Government credit card will be acceptable for all micro-purchase orders.

9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold. Government credit card will be acceptable for all purchases.

10. Foreign items (list items by country of origin). None.

11a. Time of delivery. (Contractor insert number of days.) As mutually agreed, per Statement of Work.

11b. Expedited Delivery. The Contractor will insert the sentence “Items available for expedited delivery are noted in this price list.” under this heading. Not Applicable.

11c. Overnight and 2. Not Applicable.

11d. Urgent Requirements. Urgent requirements will be quoted when available and/or requested.

12. F.O.B. point(s). Destination, Silver Spring, MD.

13a. Ordering address:

Boscobel Marketing Communications, Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 FAX

13b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s), and a sample BPA can be found at the GSA/FSS Schedule homepage (fss.gsa.gov/schedules). Contactor is to simply include this statement as Item

14. Payment address.

Boscobel Marketing Communications, Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 FAX

15. Warranty provision. Boscobel warrants and implies that the items delivered hereunder are merchantable and fit for use for the particular purpose described in this contract.

16. Export packing charges. Not applicable.

17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level).

18. Terms and conditions of rental, maintenance, and repair. Not applicable.

19. Terms and conditions of installation. Not applicable.

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices. Not applicable.

20a. Terms and conditions for any other services. Not applicable.

21. List of service and distribution points. Not applicable.

22. List of participating dealers. Not applicable.

23. Preventive maintenance. Not applicable.

24a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not applicable.

24b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g. contractor’s website or other location.) Not applicable.

The EIT standards can be found at: www.Section508.gov.

25. Data Universal Number System (DUNS) number. 01-653-3093.

26. Notification regarding registration in Central Contractor Registration (CCR)database. Yes