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For more information on ordering from Federal Supply Schedules click
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Contract Period: August 31, 2005 through July 31, 2010
Boscobel Marketing Communications, Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 fax www.boscobel.com
Business Size: Small, women-owned
Customer Information
All terms and conditions agreed upon between the General Services Administration
and Boscobel Marketing Communications, Inc. are as follows:
1a.
Special Item Number(s):
Page(s)
SIN 541-1 Advertising Services
(previously SIN 738-5, Public Education and Outdoor Marketing and
Media Services and SIN 738-9, Direct Mail Services)
2
SIN 541-2Public Relations Services
(previously SIN 738-4 Press and Public Relations Services)
Copy - Copy and concept for approximately
20 PowerPoint slides and script and notes for presentation.
Item
$6,291
12.2
Standard Design - Layout 20 PowerPoint
slides using standard template. Excludes customization and animation.
Item
$6,291
12.3
Custom Design - Master
audiotape of professional narrator plus design, testing and installation
of a 15-20 slide presentation. Excludes hardware and software.
Item
$17,849
13. Reports - Web/Marketing/Competitive
13.1
Web Site Analysis and Report
13.1.1
Analysis and Report - Review client’s
Web site for relevance to journalists, search engine registrations, hot
links as well as overall content, message, graphics presentation/consistency.
Analyze competitive sites for similar items. Client approves outline for
items to analyze and names of competitors.
Item
$6,730
13.1.2
Quarterly Reviews
Each
$1,756
13.2
Marketing Communications Plan - Conduct
strategic planning sessions with client to identify key benefits to target
audiences and the client's "brand destination." Conduct In-depth Interviews
(IDI’s) with a selection of client's primary constituents, committee
members or board members. Develop a Marketing Communications Plan with
strategic and tactical recommendations as well as key messages, tone and
personality. Timeframe: Six months - One year
Copy changes - Typical revision to refresh
package.
Each
$1,317
SIN 541-2 Public Relations Services
Item No.
Labor/Task Category
Per Unit
Gov't Rate
1. Public Outreach
1.1
Press Kit - Includes folder, backgrounder,
corporate fact sheet, corporate biographies, and press release.
Item
$8,778
1.2
Press Release Copy - Standard two-page
release
Item
$1,463
1.3
Customized Press Lists
1.3.1
Customized Press List - Up to 50 contacts
List
$4,536
1.3.2
Customized Press List - Up to 100 contacts
List
$8,925
1.4
Feature Stories
1.4.1
Feature Story - 700-1000 words
Item
$2,633
1.4.2
Feature Story - 2,000 words
Item
$3,658
1.5
Newsletters
1.5.1
Newsletter - Masthead & template only
- 4-page
Item
$5,414
1.5.2
Newsletter - Full service, first issue -
4-page
Item
$10,680
1.5.3
Newsletter - Full service, second issue
- 4-page
Item
$6,291
1.5.4
Newsletter - Copywrite Only - Research,
topics, interviews, draft, and edit - 1,500-2,500 words
Item
$3,658
1.6
Media Training/ Messaging Session/Strategic
Planning Session
Each
$5,852
1.7
Event Management
Event
$5,414
1.8
Management/Senior Staff Day Rates -
For trade shows, meetings, annual conferences etc. (excludes travel, accommodations
and expenses which are billed at actual costs).
Per Day
$1,463
1.9
Consulting Services - Provide monthly
consulting services for annual and/or regional meetings and other industry
events. Manage, schedule, negotiate outside costs, issue purchase orders,
review invoices and product deliverables for other subcontractors. Coordinate
and liaison with client on any project not in existing Service Agreement.
Video - 7-10 minutes - Script treatment,
script, producer, director, editor, production, and crew.
Item
$53,255
2.2
Video Cassette Package Design and
Label - Full Color
Item
$3,658
3. Web Copywriting/Reports
3.1
Web Site Copywriting - Receive an outline
from the client detailing copy points for Web pages. Write copy according
to client's outline. Tactics employed would include, but not be limited
to: scannable text, using highlighted keywords and meaningful sub-headings,
bulleted lists and employing just one idea per paragraph.
Per Page
$586
3.2
Web Site Analysis and Report
3.2.1
Analysis and Report - Review
client’s Web site for relevance to journalists, search engine registrations,
hot links as well as overall content, message, graphics presentation/consistency.
Analyze competitive sites for similar items. Client approves outline for
items to analyze and names of competitors.
Item
$6,730
3.2.2
Quarterly Reviews
Each
$1,756
4. Radio & TV Production/Public Service Announcements
Communications Requirements Study -
Conduct on-site evaluation of client’s or prospect’s requirements,
review documents and define scope of work including recommendations for
cost/time efficiency measures.
Study
$2,195
5.2
Marketing Communications Plan - Conduct
strategic planning sessions with client to identify key benefits to target
audiences and the client’s "brand destination." Conduct
In-depth Interviews (IDI’s) with a selection of client’s primary
constituents, committee members or board members. Develop a Marketing Communications
Plan with strategic and tactical recommendations as well as key messages,
tone and personality. Timeframe: Six months to one year.
Plan
$53,255
5.3
Competitive Intelligence Audit -
Collect competitive information via Internet research. Provide analysis
and develop a matrix to display findings. Evaluate product/service offerings,
pricing, distribution channels, certifications, key messages, as well as
tone and personality.
Item
$5,852
6. PowerPoint
6.1
Copy - Copy and concept for approximately
20 PowerPoint slides and script and notes for presentation.
Item
$6,291
6.2
Standard Design - Layout 20 PowerPoint
slides using standard template. Excludes customization and animation.
Item
$6,291
6.3
Custom Design - Master
audiotape of professional narrator plus design, testing and installation
of a 15-20 slide presentation. Excludes hardware and software.
Awarded Other Direct Costs are comprised of the description
above and are directly applicable to the services provided. Agency orders may alter the
type, quality and timing of each component and thus result in a lower/higher price for
specific requirements. The Contractor is advised that based on the specific task identified
at the task order level, Clause 552.238-75, price reductions may be used to provide a
proposed fixed price to the agency to more accurately reflect the actual work required.
Orders may
not exceed the awarded Other Direct Cost s as specified above without a
modification to this contract.
1c. If the Contractor is proposing
hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for
those types of employees or subcontractors who will perform services shall be provided.
Commercial Job Title: Consulting Services.
Minimum/General Experience: Four-years progressive experience
in managing Advertising and
Media projects.
Functional Duties: Provides monthly consulting services for
annual and/or regional meetings and other industry events. Manages, schedules,
negotiates outside costs, issue purchase orders,
reviews invoices and product deliverables for other subcontractors. Coordinates
and liaison with
client on any project not in existing Service Agreement.
Minimum Education: Bachelor’s Degree.
2. Maximum order.
Will be $1,000,000 except for requirements exceeding the maximum order according
to clause I-FSS-125 (August 1995).
3. Minimum order. $100.00.
4. Geographic coverage (delivery
area). The 48 contiguous states and the District of
Columbia.
5. Point(s) of production (city,
county, and State or foreign country). Silver Spring,
(Montgomery County). MD.
6. Discount from list prices or statement
of net price. Prices are net (discounts taken).
7. Quantity discounts. None.
8. Prompt payment terms. None.
9a. Notification that Government
purchase cards are accepted at or below the micro- purchase threshold. Government credit card will be acceptable
for all micro-purchase orders.
9b. Notification whether
Government purchase cards are accepted or not accepted above the micro-purchase threshold. Government credit card will
be acceptable for all
purchases.
10. Foreign items (list items by country
of origin). None.
11a. Time of delivery. (Contractor insert
number of days.) As mutually agreed, per Statement
of Work.
11b. Expedited Delivery. The
Contractor will insert the sentence “Items available for expedited
delivery are noted in this price list.” under this heading. Not Applicable.
11c. Overnight and 2. Not
Applicable.
11d. Urgent Requirements. Urgent requirements
will be quoted when available and/or
requested.
Boscobel Marketing Communications,
Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 FAX
13b. Ordering procedures: For supplies and
services, the ordering procedures, information
on Blanket Purchase Agreements (BPA’s), and a sample BPA can be found at
the GSA/FSS
Schedule homepage (fss.gsa.gov/schedules). Contactor is to simply include this
statement as Item
14. Payment address.
Boscobel Marketing Communications, Inc.
8606 Second Avenue
Silver Spring, MD 20910
301-588-2900
301-588-1363 FAX
15. Warranty provision. Boscobel
warrants and implies that the items delivered
hereunder are merchantable and fit for use for the particular purpose described
in this
contract.
16. Export packing charges. Not
applicable.
17. Terms and conditions of Government purchase
card acceptance (any thresholds
above the micro-purchase level).
18. Terms and conditions of rental, maintenance, and
repair. Not applicable.
19. Terms and conditions of installation. Not
applicable.
20. Terms and conditions of repair parts indicating date
of parts price lists and any discounts from list prices. Not applicable.
20a. Terms and conditions for any other services.
Not applicable.
21. List of service and distribution points.
Not applicable.
22. List of participating dealers.
Not applicable.
23. Preventive maintenance.
Not applicable.
24a. Special attributes such as environmental attributes (e.g.,
recycled content, energy
efficiency, and/or reduced pollutants). Not applicable.
24b.If applicable, indicate that Section 508 compliance information
is available on Electronic and Information Technology (EIT) supplies and services and show where
full details can be found (e.g. contractor’s website or other location.) Not
applicable.
The EIT standards can be found at:www.Section508.gov.
25. Data Universal Number System (DUNS) number.01-653-3093.
26. Notification regarding
registration in Central Contractor Registration (CCR)database. Yes