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Letter from the President

Thoughts on communication and our industry

“A rising tide floats a lot of boats.” We in the B2G industry have lived this metaphor for the past decade. But today we are in a recession, and a receding tide can cause some boats to get stuck on a sand bar — or worse, sink.

When you allow the market to view you as a commodity, your offerings lose value and prices deflate. In short order, profits erode and business declines. In a shifting economic environment, our B2G market is seeing stiffer competition, changes in procurement, new debt ceilings, and, accordingly, greater financial stress on companies of every size.

Today, no company can afford to wait until Industry Day to begin positioning themselves for a win. Since 2002, Boscobel’s pre-RFP program has been instrumental in differentiating our clients. Our powerful PR, marketing and opportunity-specific campaigns help each company we serve build a profile and develop a brand well before they meet a potential customer, teaming partner or employee face-to-face. In B2G, your reputation must precede you, whether that’s through the press, an advertising campaign or connected to an industry corporate social responsibility program.

Past recessions and economic downturns have proven that the companies who invest in their vision and market their brand during a soft economy will enjoy greater success when things tick upward again. Now is the time to charge your capture and marketing teams with separating you from the pack.

It’s not easy. It’s not quick. But in a market where few companies are setting aside the resources to do so, yours will clearly stand out as a thought leader.

Call us today. Let’s start the discussion.

Joyce Bosc